A strange title I know but the purpose of this post is very simple. What could you do as a CSR / Sustainability professional in 2012 different to 2011?
I have listed three points, which I feel are very important and useful for everyone working the CSR / Sustainability field across the globe.
Point 1 : Why not strive to learn more about CSR / Sustainability?
This is what I have set myself as a goal for 2012. I have been working in the field for a long time now but I find that I also need to read more CSR / Sustainability related literature (books & ebooks) on a regular basis. My daily routine includes reading my favourite blogs via my RSS reader but I noticed that I am not reading enough published CSR / Sustainability literature anymore. This might sound like a very simple thing to do but I have noticed that during the daily routine I usually do not give myself the time to read books that provide me with a more in-depth viewpoint or information background.
I will now brush up on CSR / Sustainability classics such as Simon Zadek’s The Civil Corporation: The New Economy of Corporate Citizenship
Point 2: Write more about what you do
I assure you that once you read more about CSR / Sustainability, you would want to write more about it as well. This does not mean that you have to have a full-fledged blog. Easy does it in my view. If you do not want to have a blog then why sart email conversations with friends, colleagues, etc about CSR / Sustainability topics. This is a great way to digest the information you have just read or learned in my experience.
Point 3: Communicate more via Social Media
Communicating using Social Media is an easy thing to say, I know. But why don’t you give yourself 10 minutes each day to tweet via Twitter or post interesting information on your LinkedIn page. It does not have to be more time you spend each day or every other day. If you keep up this routine, I am assuring you that you will have a lot of fun doing this and at the same time will have the opportunity to get to know lots of likeminded people from across the globe reaching out to you and the information you are sharing.
If you are looking to get started in Social Media and do not know where to start, then this posts from a few months ago should help you with that: My current Social Media dilemma.
So what are you waiting for? Start doing something different today to change your life tomorrow for the better. 