Fabian Pattberg

This weeks Top 5 Sustainability/Corporate Social Responsibility news are really a mix of technology topics, communication and responsible business. I really liked the communications article listed here as the first one.

Here are the Top 5 of this week:

Survey of S&P 100 Identifies Best Practices for Sustainability Communications
Interactive marketing agency imc2 looked at the 86 Companies on the S&P 100 that have some level of sustainability communication, concluding that companies overall would benefit from increased stakeholder engagement and transparency. Imc2 argues that providing more information is one of the best routes to effective communications.

How green is Apple now?
Apple touted its new MacBooks unveiled on Tuesday as the “industry’s greenest notebooks,” and on reduction of toxic chemicals they may be. But environmental groups point to greenhouse gas emissions and recycling as areas where more needs to be done.

When Green Becomes Inc.
The author of a new book argues that the biggest conservation organizations are compromised by corporate dollars.

Sustainable business at the base of the pyramid – a new opportunity for development
Good article on the new opportunities of sustainable development.

Unethical companies suffer in the long run
Using a reputational risk index compiled by Ecofact, found companies scoring highly in the index (critical press coverage) outperformed in the short term but underperformed over a longer period.