I am traveling most of this week and unfortunately do not have sufficient time to write more in-depth posts but I am sure you will enjoy this short video animation on what Sustainability is. I found this by chance while browsing for video post ideas on YouTube today.
This is what I call a nicely realized and straightforward video animation to explain Sustainability. Well done to the creators.
The video interview below I believe represents a very interesting best practice example of how Corporate Social Responsibility (CSR) and Cause Marketing can be successfully linked in order to improve products, increase sales, build reputation and do good for the cause that is being supported. In this case, the quality of dog food and the support of dog shelters across North America.
Here Chris Jarvis of 3blMedia interviews John J. Anton, Marketing Director at Mars Petcare about their integration of CSR and Cause Marketing.
Everything in the CSR / Sustainability world at the moment seems to evolve around BP and its action/inactions to fix the oil spill disaster in the Gulf of Mexico. I am not doing any BP bashing here today. I am only using the current BP oil spill disaster in todays post as an example that CSR needs to evolve beyond its environmental aspects and the attention for detail by its practitioners.
This is my main argument in this post: Best practice such as the latest trend of integrated report, use of social media, etc. are steps in the right direction in my opinion but we need to increase the speed of the adoption of a more responsible business practice across the board within business in your local area and region.
The BP example has shown that big business will not act responsibly if it can get away with it. We therefore need to start at the local level to convince businesses to demand a more responsible business practice from all their businesses they are involved with. Customers and suppliers. Sustainability / CSR starts at the micro level and with clear guidance and support from a governmental level as I argued in my previous post.
This might sound very general and broad but it seems to me that we as Sustainability / CSR professionals are being caught up in the nitty gritty details of working with CSR / Sustainability far to easily and are somehow loosing the view of the big picture and the main purpose of this practice: To champion Sustainability / CSR and to help organizations in the transition to adopt a more responsible business practice.
This is the short video I recently did in partnership with 3blmedia on exactly this topic. Please let me know what you think about my argumentation and whether you agree or disagree.
It is Friday and I am really looking forward to a nice relaxing weekend with my family. The past few weeks/months have been pretty hectic, disruptive and different to say the least. The overall mood with people also does not seem to be the best at the moment. The global economy still seems to stall and mostly everyone you speak to is moaning about how hard the current times are.
I know that life can be hard sometimes but life is also too short. So why waste a single minute of it by moaning?
Todays post therefore features three videos which are meant to be motivational, inspiring and encouraging. These are three of my all time favorites. I hope they will mean as much to you as they do for me once you watched them!
Video 1: Where the Hell is Matt? – A gentle reminder what it means to be human, how great our world is and how important it is to have FUN!
Where the Hell is Matt? (2008) from Matthew Harding on Vimeo.
Video 2: The Robin Hood Tax campaign – A campaign to that forces us to think different. To make changes that are minimal in some areas but seem to be so hard to comprehend.
The Robin Hood Tax – A Good Idea (HD) from Robin Hood on Vimeo.
Video 3: Iceland, Eyjafjallajökull – May 1st and 2nd, 2010 – Just amazing pictures of the power of nature
Iceland, Eyjafjallajökull – May 1st and 2nd, 2010 from Sean Stiegemeier on Vimeo.
Have a good weekend everyone and remember to stay positive. Always, no matter what life throws at you!
A very interesting and funny video from Catherine Mohr as she walks us through all the geeky decisions she made when building a sustainable new house — looking at real energy numbers, not hype. I can really see myself being caught in this sustainable vs. energy conundrum when the time comes to build my own house!
Really worth 6 minutes of your time.
Today I would like to recommend one video from TED.com addressing the current state of our oceans. Jeremy Jackson outlines how todays oceans are overfished, overheated and polluted to an extend that not many people know about.
His stats and astonishing photos make a very convincing case for us to act now to safe our oceans before large parts will become a wasteland and fish will be a species of the past.
A few days ago I received an email with a link to the Sustainable Cities website from someone in Denmark. The purpose of the website is to be an information resource on sustainable planning of cities and the provision of best practice case studies. I was pleasantly surprised about the information provided and the way it was presented. The information provided on the website also include some interviews on various Sustainability topics.
Today’s post features an interview with Anthony Giddens. Here he talks about the politics of climate change. A really interesting video that I wanted to share with everyone.
Anthony Giddens from Sustainable Cities™ on Vimeo.
I am doing what I love to do at the moment writing this blog post and engaging with you the reader from across the globe on the topic of Sustainability and CSR. I chose to do this because believe that everyone if they can afford it and have the opportunities to do so, needs to do what they love. Otherwise you will not be as happy and good as you can be.
Is does not matter in what field you are in or want to work in. The opportunities are out there just waiting to be taken. It happens to be that I am working in this line of work. You might be passionate about something else. But you only know what that is.
This is a video by entrepreneur Gary Vaynerchuk at a TED talk back in 2008. His message is clear as can be: There is now no excuse not to do what makes you happy. The Internet has made the formula for success simpler than ever. So get out and do it…..no excuses!
So what are you waiting for?
Todays post is about two interesting videos I have come across today as a part of a new series on Sustainability by big think called: Balancing People, Planet and Profits: The Future of Business Sustainability.
Here are two I found particularly interesting of the four videos that have been published so far.
The Priorities of Our Planet’s Crisis from Gro Harlem Brundtland asking: Is the sustainability discussion focused too heavily on a low carbon economy?
The other video is:
The Key to Sustainability from Peter Brabeck. In the wake of the financial crisis, Peter Brabeck argues that creating shareholder value is simply not enough to promote a green future.
I have recently conducted my first interview for the Report section of the new 3bl TV web video channel.
This weeks interview was with Toby Young, a senior Recruiting consultant from Acre Resources, on how to get a job in the CSR / Sustainability field. Here Toby talks about his job at Acre Resources and what he believes is important for job seekers in the field to be just right for potential employers. He provides us with examples for graduates and senior managers. Lot’s of great information here.
This is the video. Please let me know what you think.
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