When I woke up this morning I noticed that Estelle Metayer had conducted another analysis of the most influencial experts on Twitter discussing corporate governance as she did last year. This is the link to the full blog post and the list: Who is the most influential corporate governance tweeter in 2011?I would like to recommend anyone interested in corporate governance topics, to take a closer look at this list.
The future of rankings for practitioners
But there is another interesting point I want to make today. The methodology makes a lot of sense to me and draws on Social Media tools such as Peerindex and Klout. In my view this approach gives us an interesting look into how key players across different topical areas can easily be identified like never before. Obviously only people willing to use Social Media channels would be included using these Social Media tools but with the combination of other methodological aspects which are not Social Media based the rankings can really be drawn together quite quickly, with limited effort and for not much money at all.
Thank you Estelle for your hard work on this and maybe we could work together on a future list for the CSR / Sustainability practitioners on Twitter and Google+. A ranking by practitioners for practitioners. Sounds excellent in view.
When a term is trending on Twitter it means, that in that location (in our case the UK) a lot of people are discussing “Sustainability” topics in their tweets. This a good article about Twitter trends: About Twitter Trends
A big step for the Sustainability movement in my view
You might think that this is not an important enough news for the Sustainability field but I would disagree. This is just another sign that Social Media and Sustainability as a topic are more and more in-tune and that an ever-increasing number of people use Social Media channels to promote Sustainability these days. But part of the success from this week as also be contributed to the marvelous work Jo Confino and his team at the Guardian Sustainable Business are doing. They live broadcast this week was a big success in my view. This is a good roundup: Live broadcast roundup..
Congratulations everyone again and upwards and onwards for Sustainability / CSR on Twitter!
If you are still in doubt that Social Media is not really useful all sorts of sustainability / CSR topics and sustainability generally then you may want to read this article from the Guardian last week called: Why Twitter is ideally suited for sustainability. The article clearly outlines and provides excellent best-practice examples why in this case Twitter is an ideal social media channel for communicating your sustainability efforts and connecting with likeminded professionals and enthusiasts across the globe.
Twitter is essential for the Sustainability / CSR professional
I am even taking this further. If you are working in the Sustainability field and have customer contact, not being on Twitter will actually hurt your work in the short term and your own career in the long run. I have come across numerous examples of individuals in the field over the past years where the main argument for not being on Twitter was the lack of time or some other ominous reason. These are just excuses in my view. Twitter is essential for the Sustainability / CSR professional.
Do yourself the favour and at least register and try out Twitter for a day. Make sure to search for the #CSR or #Sustainability hashtag. Connect with other people and share interesting CSR / Sustainability. I am sure you will be surprised how easy it will be to engage on Twitter and I am promising you it will transform your way of Sustainability / CSR information sourcing on the web.
Several days ago I started my own little experiment to see whether it is useful for me to go without using Twitter and Google+ for a month. The point was to see whether my productivity of providing daily blog posts will increase or not. Today, 2 days after starting this experiment (!), I can say that this was a stupid idea. I will now start updating both social networks again.
These are my three key learnings:
Social Networks are indispensable for blogging and bloggers
My first conclusion is that for bloggers social networks such as Twitter and Google+ are indispensible. I started to notice that yesterday when I was looking for a topic to write about. One of the best sources of information / news to write about are social networks. RSS feeds and newsletters are good but social networks in addition to these sources just make a better basis for blogging.
Social Networks are essential for connecting to like-minded people
I missed the connection to my followers and friends via the social networks. And that started on day 1. So I had to change this. We need socialisation as humans. Social networks are playing a part in my socialisation with friends, colleagues and family.
My own productivity only depends on my smart scheduling
The last and most important learning from this experiment was that the involvement in social networks does not really influence my productivity in writing blog posts. It all depends on the proper scheduling. And I have to adjust mine to publish a daily blog.
So let the tweeting and updating on Google+ commence. :-)
I have decided to conduct a social media experiment. I will not use Twitter or Google+ over the next 4 weeks and instead fully focus on writing daily blogs on CSR / Sustainability and various business topics. The intention is to find out whether I will be more productive that way. Productive in this context means that I am writing more often and create better content. I also want to find out whether this daily writing will be able to replace the social media networks I have built up over the past years to create more dialogue on my blog.
This probably goes against all good social media best practice but I believe that anyone writing a blog should primarily focus on this blog and not on social media networks to promote this blog. But prioritization seems do fade away with the now endless possibilities to tweet, do status updates, share blogs and on and on. From now on, for a month, my source of great CSR / Sustainability news and information will be my RSS feed only.
The noise of our social networks is getting too much
I feel that the noise you create by participating in all possible social networks, is in the long run more distracting than helping to bring you blog to the next level. I also have the increasing bad feeling that the use of social networks does not really offer a useful additional platform for my blog anymore. For me these days, while running a business with 7 people, Twitter and Google+ are mostly time-consuming activities that do not present enough value for the time I spend on it because my customers are not active on Twitter or Google+. I also feel that Twitter and Google+ are mostly used by all sorts of people and organisations as showcasing platforms without much dialogue.
This is my view and the reason for this experiment. What do you think about this? What is your view?
Twitter is the most popular Social Media channel for Sustainability / CSR topics.
These are the results in numbers:
Twitter with 73% (40 votes)
Facebook with 11% (6 votes)
Google+ with 15% (8 votes)
LinkedIn with 16% (9 votes)
Other with 7% (4 votes)
What does this mean?
Two main messages really. (1) If you are intending to communicate any kind of Sustainability / CSR message, the Social Media channel you should use as your primary channel is Twitter. (2) Facebook, LinkedIn and Google+ are alternatives but at this point not really considered as useful as Twitter.
What are your thoughts on this result? All views are welcomed.
I was looking for a specific Twitter update at the end of last and it took me ages to find it. This made me realize that I am simply following to many people on Twitter in order to have a good overview to find what I was looking for. I followed 3000+ people and 95% where people I did not really know or which had a lot of automated updates from their websites, etc.
I therefore decided to review my whole list and started unfollowing the people and organizations I felt did not provide me with continuous interesting information on CSR / Sustainability and Social Media.
It nearly took me all week to go through the list one by one but I am now seeing the updates from the people on Twitter I want to see without the large amount of noise from all other people and organizations constantly promoting their work or websites.
This is a huge problem with Twitter I feel. When I browsed the web to see whether this is something other people did, I realized that mass unfollowing is becoming common practice these day.
I was kindly invited by a business friend of mine to talk about the relationship of CSR, Twitter and the global blogosphere at the CSR 2.0 conference held in Warsaw today. My presentation was a short one (6 slides only) but I hugely enjoyed the opportunity to share my experience regarding Twitter and blogging in relation to CSR.
Google is trying to compete with Facebook and Twitter. That is what we know. After deciding to discontinue Google Wave and now Google Buzz, Google+ its latest attempt seems to finally have the potential to be a success (Stats from July).
As you would expect, have I also joined several months. And I have been positively surprised. So much so that I am now ditching Facebook as a place to share my regular updates and will purely focus on Twitter and Google+.
The reason is simple for me. Facebook is for close friends and better acquaintances but not for regular updates about resources or other social media related communications. And so far the Facebook feedback has been good on this change of tactics. My friends on Facebook are not interested in 10-20 daily updates and retweets. They want to know more about me and what I do each week personally. Well at least sometimes! ;-)
Why I see Google+ as an alternative next to Twitter
Google+ gives you the possibility to start actual and much more meaningful conversations in my view. This is not possible on Twitter anymore as much as it was a year ago. There is so much noise on Twitter that I feel that I am missing all the good tweets and resources these days. As a consequence will I now start to unfollow a lot of people on Twitter and only follow these people I feel are relevant for the conversations I want to listen to on Twitter.
If you are looking to join Google+ please feel free to contact me to invite you or just register yourself.