Now here is a difficult question to answer. Having worked in this Sustainability / Corporate Social Responsibility (CSR) field for a good while now I must say that this very basic question is not really easy to answer. Especially from the viewpoint of the Sustainability / CSR professional. It is our business to be trust agents and convince others to trust in the good companies are doing.
So as engaging bloggers do ( and I am hoping you will see me as one of these engaging bloggers), am I putting this question to you, my reader, and seek your opinion.
Here is what I think about this: Trusting companies to do the right thing is difficult as companies are so integral to our society and way of living. Most of us either work for one company or have companies as customers. Companies provide us with the income we need to buy the things we need to live our life, care for our family and raise our children.
So what other choice other then to hoping that they will do the right thing do we have? I think we need to look at the other side of this question. It is not a choice but rather a duty, a duty for us as stakeholders of these companies to ask and demand of them to do the right thing. We can not hope for them to do the right thing but we can and need to demand it.
And the time can not be better nowadays with such easy access finding like-minded people from across the globe using the internet and ways to publish your messages via free social media tools.
Change starts with believing that you can make a difference. And we need to start believing that we can create a better business world. We, as a Sustainability / CSR professionals or activists, need to believe that we can influence all of these negative aspects that are pulling our confidence down at the moment by using our education, experience and passion to make it a better business world for us and our own stakeholders. This is our duty as stakeholders.
This is my take on this but what is yours?
Picture Credit: s4nt1
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