This is a very interesting video on TED.com by Paul Zak describing the so called “moral molecule” oxytocin which is according to his research responsible for trust, empathy and a good feeling generally.
Having watched this video, for me, the question is whether this molecule oxytocin might also be an influencing element of peoples’ desire and drive to choose to work in the CSR / Sustainability field in stead of chasing the quick money. I believe it is. What do you think?