Today it was announced that Kraft will take over Cadbury. Here are some of the links to the the story:
http://news.bbc.co.uk/1/hi/business/8467007.stm- http://money.cnn.com/2010/01/19/news/companies/kraft_cadbury/index.htm
- http://www.bloomberg.com/apps/news?pid=20601103&sid=an29yUvhJTIo
- http://www.guardian.co.uk/business/2010/jan/19/cadbury-accepts-kraft-bid
What this means for the Sustainability / CSR sector?
This is not good news for Sustainability/CSR as we will lose one of the most forward thinking companies in this field and brands like Green and Black’s http://www.cadbury.com/ourbrands/featurebrands/Pages/GreenandBlacks2.aspx and others that shine through their responsible business practice will be swallowed by a global giant that only has not really shown itself as an equally responsible business.
This is my video response to the news today:
I will start recording video responses to interesting breaking news as well as events from now on. Please let me know what you think about this format and obviously about your view of the Cadbury takeover by Kraft.
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