Fabian Pattberg



Tag Archives - responsible business

Is Facebook mutating into a money-making machine?

I just heard about the upcoming Facebook IPO via mashable and needed to write a quick post about it as I feel that this development has a significant CSR angle to it.

The CSR angle of the Facebook IPO

The big problem I see is that Facebook is getting to powerful and influential due to its extreme high valuation ($15 billion USD+) and the consequential interest of global investors that are after one thing only: Making lots of money.facebook logo Is Facebook mutating into a money making machine?

Facebook’s purpose in my view, is to provide us with a platform to connect with our friends and family. And to me it seems that an IPO will in a way sell our personal information and relationships to the shareholders of Facebook. And this is not right. It is actually very wrong.

As a responsible business Facebook should focus on providing us with the best possible personal global social networking site and not mutate into a global money-making machine out to let us pay for premium features or inundating us with the latest PR exercise of a global car manufacturer for example.

I really like Facebook don’t get me wrong but if Facebook will mutuate into this money-making machine once it is a publicly-listed company, then I am surely leaving it for good as I do not want to be part of this website anyone.

This is my view on this. What is yours?

 

How Sustainability can become a pre-competitive factor for business success

We need to change the way we think about sustainability and the future of our planet. This is the straightforward message how Jason Clay from WWF is ending this TED talk which I would like to present in today’s blog post.

I can really recommend this video to anyone interested in Sustainability. For me the most interesting message includes the need of NGO’s such as the WWF to work and cooperate with the biggest global brands on the key issues such as the global production of palm oil or the rainforest deforestation in order push us as consumers more towards demanding more sustainable products.

NGO’s can’t do this themselves. But what they can do is to convince and show companies that they can earn more money with being sustainable and pushing for a more sustainable production and distribution. If this is successful, Sustainability in the future will become one of the pre-competitive factors for business success.

This is the video: