Fabian Pattberg

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Poll results: Latest Sustainability / CSR trends in 2011

June 22, 201112:24 pm

6 Comments

Several weeks ago I started the online poll asking the question what in your view the biggest trend in CSR this year (2011) is so far was. This is the link to the poll post and results.pollimage Poll results: Latest Sustainability / CSR trends in 2011

Today’s post is taking a closer look at the top 5 and what this ranking of CSR / Sustainability topics and trends can possibly tell us. Here are the top 5 trends identified by 82 different voters from across the globe:

 

Top Trend: Social Media (20 votes)

I guess this comes a no surprise that Social Media is the top answer when you consider that the distribution of the poll mainly used Social Media channels such as Twitter, Facebook and LinkedIn. But this is nevertheless a clear sign that Social Media continues to be the trend in 2011 in terms of CSR and Sustainability best practice.

 

Supply Chain is keeping everyone on their toes (14 votes)

This was a surprise for me to be honest. I did expect the topic to be a top 5 topic but not really at number 2. Possible reasons for this top placement in my view are that Supply Chain topics never really go away for a business no matter how much work they do or how well they are performing. The relationship with your suppliers (especially in the manufacturing) is usually changing each month at least and each organisation needs to stay on top of these developments. That is why best practice trends are always something organisations involved in making CSR / Sustainability work are looking for.

 

Stakeholder Engagement is changing (13 votes)

This is something I expected. This “Evergreen” is always very popular when we talk about CSR / Sustainability trends. The issue I have is that the term stakeholder engagement can mean so many different things in terms of CSR / Sustainability. The emergence of Social Media has proven to be a deciding factor for successful stakeholder engagement in my view. Stakeholder engagement means a lot more then just engaging stakeholders using Social Media but the increasing importance of Social Media will be an interesting differentiation for the continuous overall adoption of stakeholder engagement best practice across businesses globally.

 

GRI gets the recognition it deserves (10 votes)

The Global Reporting Initiative (GRI) being named one of the top 5 trends in 2011 was another positive surprise. The GRI has always been a important player in the CSR / Sustainability field but it seems that it focus on integrated reporting and the way it uses Social Media these days is something people in the field recognise and appreciate during 2011.

 

CSR /Sustainability Reporting and ISO 26000 round up the top 5 (6 votes each)

The fifth spot on with 6 votes each was a tie between CSR / Sustainability Reporting and the ISO 26000. Both of them are closely related and for me the most interesting aspect of this tie was that they are both about making sense of the way you report your CSR / Sustainability strategy and best practice as a business.

 

Conclusion:

Social Media, Supply Chain and the different aspects of CSR / Sustainability reporting are prevalent when you take this snapshot poll about the latest trends in 2011. Next to the communication aspect of CSR / Sustainability practices and activities, the guidance of institutions such as the GRI are very important to the people which voted.
This leads me to conclude that organisations and other institutions are slowly opening up in terms of communication but guidance on an array of CSR / Sustainability standardisation aspects (reporting, ISO 26000 and GRI) are also something CSR / Sustainability professionals are looking for in 2011.

 

Latest poll: What, in your view, is the biggest trend in CSR this year (2011) so far?

May 10, 201112:44 pm

1 Comment

I thought it was time for another CSR and Sustainability related poll. In this week’s poll I would like to know what in your view can be identified as the biggest trend in CSR during 2011 so far.

This is the CSR poll question:


I will have a closer look at the results next week when the poll is closed. Thanks for your help in voting.

So what do you think. What is the biggest trend in CSR during 2011 so far?

Poll: Does a corporation’s CSR / Sustainability activity actually influence your purchasing decisions?

November 9, 20095:01 pm

4 Comments

I have not been conducting one of polls for several weeks now so I thought it was a good time to start a new poll running all of this week.

This time on the question whether the CSR / Sustainability activities and practices of a company actually influences your decision as a consumer to buy or not to buy a certain product/ products of a company.

Please either vote below or visit http://twtpoll.com/s5rsdy to vote. As always no registration needed. Just click and vote.

Poll Results: CSR Reporting should be mandatory but to what extent?

August 25, 20096:31 pm

5 Comments

I am conducting a poll every two weeks at the moment and last week I asked on Twitter what question my followers would like to have a poll on. Elaine Cohen had a really good question. She was curious what people where thinking about whether CSR Reporting should become mandatory for companies or not.

I really liked the idea and went straight ahead and used it as my poll question of the week.

Here are the results of the poll:

poll results reporting1 Poll Results: CSR Reporting should be mandatory but to what extent?

This is the direct link to the poll: http://twtpoll.com/na3igg

So what is the message from this poll?

The indisputable message here is that CSR reporting should be mandatory for companies.

84% are saying this. But the most interesting aspect is that there is a split between people demanding reporting for all organizations (44%) and people only demanding this for large and middle sized companies (40%).

I am interpreting this result in this way that reporting should be mandatory but a differentiation between small companies and large/medium sized companies is needed.

But what should this differentiation be? Maybe that small companies should either not have to report or have the choice to report? Or is there another differentiation you can think of?

Poll: Should CSR reporting become mandatory for all public companies?

August 19, 20091:29 pm

1 Comment

I am conducting another poll this week as part of my series of interesting questions on the current Corporate Social Responsibility (CSR) issues.
The poll question this week is:

poll csrreporting Poll: Should CSR reporting become mandatory for all public companies?

This is the link to the poll: http://twtpoll.com/na3igg

There is no registration necessary just visit the poll, let us know what you think and what your opinion is. The current voting results will be shown instantly. We currently already have 40 votes and the result looks to be interesting indeed.

I will write about the results next week here if you are interested in the results once the poll closes on Saturday morning.

CSR still has a lot to prove – Results of my recent online poll

August 3, 20091:23 pm

5 Comments

Is Corporate Social Responsibility (CSR) a management fashion or just a temporary movement in the business world that no one really believes in? – This is what I asked myself last week and decided to do an online poll about it to find out what the view of other people on this is.
I decided to have the poll run for a week to get enough participants for a meaningful result. And I was pleased to see lots of people participate. In the end we had 141 votes and a lot of comments.

Here are the numbers:

poll csr fad CSR still has a lot to prove – Results of my recent online poll

The majority of participants believe that CSR is not a management fad but something more then that (53% and 75 people). But I guess it is even more significant to note that 40% or 56 people believe that CSR is just a management fad and nothing more.

Here are the comments to give you more context of the reactions:

csr poll 1 2 CSR still has a lot to prove – Results of my recent online poll

csr poll 2 1 CSR still has a lot to prove – Results of my recent online poll

csr poll 3 1 CSR still has a lot to prove – Results of my recent online poll

This is the direct link to the poll and the comments if you would to see the results and comments combined:
http://twtpoll.com/acq1ev

So what are the results telling us and what am I taking away as learning from this poll?
The results in my opinion show a very high degree of uncertainty and skepticism on whether CSR is something other then a management fad. This is even more remarkable as it is fair to say that the audience I engaged in this poll knows what CSR is (some even are CSR Managers in different organizations) and are as a consequence more likely to believe that it is not a management fashion.

My Learning
The majority of people participating in the poll do not think that CSR is a management fashion, however I was surprised by the number of people who are still skeptical towards the concept of CSR, even though the audience participating in this poll are most likely to be people involved in CSR in some way or another. I guess it is fair to say that even the CSR community is still unsure as to whether CSR is viewed as an intrinsic part of doing business by those who claim to be responsible.

I think the way I interpret these results is that we still might be a long way from and making it a way of doing business rather than a PR stunt, however we are on the right path and more and more people see the value CSR can bring to an organization’s long-term sustainability.

Do you agree with this assessment? Or do you think there is another interpretation of these poll results?

Poll: CSR just a Management Fashion?

July 27, 200910:45 am

6 Comments

I will now start weekly polls on some Sustainability and CSR topics. I always wanted to do to polls on a more regular basis and then blog about it. So I thought, why not start this week? So I did.

This week’s poll will be on the following question:

The poll is closing on Saturday and I will write a blog entry about the result the following week.

Please participate (no registration required) and feel free to make suggestions for some future polls.

THIS POLL IS NOW CLOSED. Please visit this post to see the results: http://www.fabianpattberg.com/2009/08/csr-still-has-a-lot-to-prove-%E2%80%93-results-of-my-recent-online-poll/