Several weeks ago I started a poll to find out what your favourite social media channel in 2013 is. The results of this poll can be found below. I have also taken the liberty to include my own interpretation.
What is your favorite Social Media Channel for CSR / Sustainability topics in 2013?
The results provide us with a very clear message: Twitter is still the most popular Social Media Channel for Sustainability in 2013 with 32 votes followed by Google+ with 7 votes and LinkedIn with 2 votes out of 37 votes casted in total (multiple voting was possible).
My take on the results
1) These results are nothing very surprising in my view. I expected them if I am honest. But this is a sad result for me as well. I am a big fan of Google+ and hoped to find out that Google+ would be more popular.
2) Another interesting aspect I am interpreting from these results and my experience with Social Media channels with regards to Sustainability is, that people working in Sustainability take longer to use embrace another or additional Social Media channels such as Google+ then practitioners in other sectors. Twitter seems to be the safest and accepted Social Media channel for communicating your Sustainability / CSR message at the moment.
3) I am personally mixing three Social Media channels at the moment. Twitter, Google+ and LinkedIn. The reason for this triple channel approach is that I realised that my social media network is not only most active on Twitter but on more channels. Twitter is by far the largest with nearly 10,000 followers but I find it more useful to post to all three networks in order to stay in touch with the widest audience possible. In terms of engagement, the experience over the last months also suggests that Google+ and LinkedIn are generally better channels with more people commenting on updates and more diverse conversations generated related to the amount of updates I post.
This is my interpretation. What is yours and what is your favourite Social Media channel?