I am a member of a lot of social networks. Most of them are on Sustainability and related topics.
This week was particularity interesting as a intensively debated discussion on the Just Means network caught my attention. This discussion focused around the responsible business practices of Shell.
Here is the direct link and screenshot of some of the detailed discussion:
This discussion in itself is nothing extraordinary.
What I feel is a lot more interesting is that someone contacted Shell in order to invite them to comment. And they DECLINED (see below).
This wasn’t really a good decision from Shell in my opinion. Even though most likely nothing will come from this discussion about Shell this kind of stakeholder pressure will become much more common practice in the next few years. Social Media will be the big new challenge for Sustainability and Communication departments.
And I am really looking forward to it as this will mean that companies need to engage more!
What do you think? Any opinions or comments?
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