Fabian Pattberg

Tag Archives - justmeans

Consolidation in the CSR Social Media field

July 16, 20119:04 am

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This week saw an interesting development in the CSR / Sustainability field. JustMeans was acquired by 3blMedia. This is the link to the press release. I have had several emails and messages on Twitter and Google+ asking me what I thought about this new development. Here is what I make of it.

3blmedia Consolidation in the CSR Social Media fieldMy View

I think this development is a sign of the current difficult economic times as well as normal consolidation in any kind of business sector. In my view JustMeans was going in no particular direction over the past months and seemed to slowly go away as a player in the CSR / Sustainability Social Media world. Toby Webb wrote about this several months ago and made some very good points.

This new development might kickstart another phase of interesting development for the site. I also hope that this acquisition does not mean that JustMeans will simply be another news outlet for 3blMedia. I am a strong believer in the fact that good content is the key to any websites success. If 3blMedia will focus on this strong content creation and engagement in a “non-marketing” and “honest” way I would expect the site to be a growing community for professionals in the field. This is what JustMeans wanted to be from the start after all. I hope they will succede with this new leadership. Best of luck from my side.

This is my take on the acquisition. What is yours?

Social Media and Stakeholder Engagement: The times are changing

June 11, 20097:30 pm

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I am a member of a lot of social networks. Most of them are on Sustainability and related topics.

This week was particularity interesting as a intensively debated discussion on the Just Means network caught my attention. This discussion focused around the responsible business practices of Shell.

Here is the direct link and screenshot of some of the detailed discussion:

justmeans Social Media and Stakeholder Engagement: The times are changing

This discussion in itself is nothing extraordinary.

What I feel is a lot more interesting is that someone contacted Shell in order to invite them to comment. And they DECLINED (see below).

justmeans1 Social Media and Stakeholder Engagement: The times are changing

This wasn’t really a good decision from Shell in my opinion. Even though most likely nothing will come from this discussion about Shell this kind of stakeholder pressure will become much more common practice in the next few years. Social Media will be the big new challenge for Sustainability and Communication departments.

And I am really looking forward to it as this will mean that companies need to engage more!

What do you think? Any opinions or comments?