Fabian Pattberg

Tag Archives - facebook

Be a part in growing the CSR Facebook page

May 31, 20131:03 pm

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Several years ago Facebook announced that anyone could now also start Facebook Pages for so called communities and interest groups. I straight away registered a Facebook Page Community about Corporate Social Responsibility (CSR) in order to try this out.

csrfb Be a part in growing the CSR Facebook page

Until today the community has already attracted 770 likes and is growing all the time it seems. I wanted to use today’s post to ask you whether you would be interested in taking part to grow this CSR community as a admin next to me of course. I simply do not have the time to look after this community next to my blog and business ventures.

This is the direct URL for the CSR Facebook Page: https://www.facebook.com/CorporateSocialResponsibility

If you or your organisation is interested in helping to run this CSR Facebook page please either comment here or contact me directly.

What is your favorite Social Media Channel for CSR / Sustainability topics in 2013?

May 14, 20134:09 pm

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Back in 2012 I did a poll asking you what your favorite social media channel was. The results where pretty clear with Twitter being by far the most popular channel.

Today I would to repeat this poll with the intention to see whether the results will change 12 months on. Has Google+ now become more popular or has the social media push by LinkedIn helped to convince more people that LinkedIn is the best social media channel? Or does Twitter still rule the pack?

So please take am moment and vote. The poll closes in 2 weeks and I will post the results a few days after that. Many thanks.

Help me grow the Corporate Social Responsibility (CSR) Facebook page

May 19, 201212:34 pm

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Several years ago Facebook started the Corporate Social Responsibility Facebook page. The Facebook page has grown to over 600 fans and today I wanted to ask anyone interested in CSR / Sustainability whether they wanted to become part of the management team of this Facebook page.

CSR Facebook Help me grow the Corporate Social Responsibility (CSR) Facebook page

The reason I am asking is that this page has been initially created by myself for everyone interested in CSR / Sustainability on Facebook. I envisage this page to grow with the help of CSR / Sustainability professionals and enthusiasts alike.

So if you are interested in becoming an Administrator or moderator on this page please let me know or place a comment here so I can get in touch with you.

The Social Media experiment is over

May 18, 20127:58 am

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Several days ago I started my own little experiment to see whether it is useful for me to go without using Twitter and Google+ for a month. The point was to see whether my productivity of providing daily blog posts will increase or not. Today, 2 days after starting this experiment (!), I can say that this was a stupid idea. I will now start updating both social networks again.

These are my three key learnings:

Social Networks are indispensable for blogging and bloggers

My first conclusion is that for bloggers social networks such as Twitter and Google+ are indispensible. I started to notice that yesterday when I was looking for a topic to write about. One of the best sources of information / news to write about are social networks. RSS feeds and newsletters are good but social networks  in addition to these sources just make a better basis for blogging.

Social Networks are essential for connecting to like-minded people

I missed the connection to my followers and friends via the social networks. And that started on day 1. So I had to change this. We need socialisation as humans. Social networks are playing a part in my socialisation with friends, colleagues and family.

My own productivity only depends on my smart scheduling

The last and most important learning from this experiment was that the involvement in social networks does not really influence my productivity in writing blog posts. It all depends on the proper scheduling. And I have to adjust mine to publish a daily blog.

So let the tweeting and updating on Google+ commence. :-)

The future of Social Marketing? – Recycle Your Facebook Status to Save the Planet

May 12, 20125:25 pm

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Today has been a very busy day and I did not really find the time to blog as extensively as I wanted to. So lets make this quick. :-)

Today I want to introduce you to this very cool and at the same time very useful project called the The Great Recycle. The Great Recycle is a national (US wide) call-to-action to boost recycling rates. The goal: to recycle the same number of bottles we produce each year by 2020. Now that is what I call an ambitious goal!

Here is the video about the project:

If you want to read more about The Great Recycle why not read this great article on Mashable: Recycle Your Facebook Status to Save the Planet, Says Honest Tea. Have a good rest of the weekend.

Is Facebook mutating into a money-making machine?

February 2, 201212:31 am

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I just heard about the upcoming Facebook IPO via mashable and needed to write a quick post about it as I feel that this development has a significant CSR angle to it.

The CSR angle of the Facebook IPO

The big problem I see is that Facebook is getting to powerful and influential due to its extreme high valuation ($15 billion USD+) and the consequential interest of global investors that are after one thing only: Making lots of money.facebook logo Is Facebook mutating into a money making machine?

Facebook’s purpose in my view, is to provide us with a platform to connect with our friends and family. And to me it seems that an IPO will in a way sell our personal information and relationships to the shareholders of Facebook. And this is not right. It is actually very wrong.

As a responsible business Facebook should focus on providing us with the best possible personal global social networking site and not mutate into a global money-making machine out to let us pay for premium features or inundating us with the latest PR exercise of a global car manufacturer for example.

I really like Facebook don’t get me wrong but if Facebook will mutuate into this money-making machine once it is a publicly-listed company, then I am surely leaving it for good as I do not want to be part of this website anyone.

This is my view on this. What is yours?

 

Poll: What is your favourite Social Media Channel for CSR / Sustainability topics?

January 22, 20126:45 pm

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I decided to conduct regular polls on interesting CSR / Sustainability topics during 2012. The plan is to do a new poll every 3 weeks going from Sunday to Friday that week.

This is this weeks poll:


Thank you for participating and I will publish an analysis of the results once the poll has closed here on my blog.

The current Social Media Network dilemma & advice

July 7, 201110:55 am

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WIth the arrival of Google+ , Google’s answer to Facebook, the choice which Social Media Network to use just got more complicated (Link to the Google+ News)

With so much choice these days we are are clearly left with the dilemma which Social Media Network best fits our needs and wants. Here is what I am doing and would recommend for the time being.

 

Twittertwitter The current Social Media Network dilemma & advice

This is still my absolute favorite network to share information on. To me it seems that Twitter is also maturing at the moment. Most people I connect with on Twitter know what they are talking about and have been on Twitter for a while now (i.e. know what they want from this Network). This is a good sign for the quality conversations and interaction in my view.

My advice: Use Twitter as your number one Social Media Network. There is no better alternative out there at the moment.

 

Facebookfacebook logo The current Social Media Network dilemma & advice

I like Facebook and when I started to share more business related information a few months back, the feedback I got was and still is pretty mixed. For me the big question with Facebook is whether I am not annoying all other friends with this business information when they are expecting more of a personal note. Facebook is intended to be more personal after all.

My advice: Use Facebook mainly for personal connections. A way to differentiate networks is not really possible at the moment.

 

LinkedInlinkedin logo The current Social Media Network dilemma & advice

LinkedIn is a great site to host your online CV if you want to call it that. But I am not using it other then as an automatic outlet for my Twitter updates. LinkedIn in my view is the classic example of a great Social Network that is not being used enough from my side at the moment unfortunately.

 My advice: Use LinkedIn on a limited basis at the moment. It is great for your personal CV, etc but not really for engaging a wider network of people you do not know so far.

 

Google+googleplus logo The current Social Media Network dilemma & advice

Google+ is the new player in town. I have managed to get in while it is still in the testing phase and must say that I really like it. It is much simpler and “cleaner” in comparison to Facebook. The idea I have once Google+ is open to everyone, is that I will use this Social Media Network as my second CSR / Sustainability information outlet next to Twitter and limit my Facebook updates to purely personal updates.

My advice: Signup with Google+ and start creating your professional so called “Circles”. I am sure Google+ will be successful. Once more people sign up, you will see that it is a Social Media Network which will enable you to share relevant information for the intended networks at a click of a button.

Video: The latest Social Media facts

June 28, 20113:15 pm

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The whole concept and significance of Social Media can be quite confusing and complex for anyone wanting to understand Social Media. That is why facts presented in an interesting and interactive way are usually the most effective tool for providing the necessary context.

This is the best video I have seen in a long time with some intriguing facts that will make you realize how big Social Media is these days.

Thank you Chris Jarvis for pointing me to this great video!

Visibli – Better Social Media analytics

June 17, 20114:05 pm

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I have been looking for a good way to measure the usefulness of my tweets, blog posts and resources on my sites for quite a while and I think I may have found the best solution yet after testing Visibli for a few days this week.visiblilogo Visibli Better Social Media analytics

Visibli is an interesting service that quote ” helps companies and content creators expand their digital audience, and promote their products through shared links.”

The most useful elements in my view are:

  1. The fully customizable so called “Engagement Bar“.
  2. The easy integration into WordPress blogs and your Tweetdeck desktop application.
  3. The detailed analytics. Not to simple and not complicated.
  4. The possibility to sign in using Twitter, Facebook and with a normal registration.

Here are some more details on the main elements of Visibli in the press kit: http://visibli.com/presskit

All in all this look to be the best free of charge social media analytics tool on the market at the moment. I would encourage you to test it as well if you use Twitter and/or Facebook in a business context and like to know what is being clicked on, by whom and which stories are most popular.

Disclaimer: Visibli is not a customer of mine. I just found the service really useful. :-)