Fabian Pattberg



Tag Archives - CSR professional

Tolerance for other business sectors by CSR / Sustainability professionals

You might have heard or read on this blog that my life has changed dramatically over the past year. We have gone from A to Z in terms of changes in our lives as a family. I will not go into detail here but we totally changed our life’s to say the least.

A a consequence of these changes, we decided to move back to Germany at the end of 2010 to start a new chapter in our lives.

tolerance Tolerance for other business sectors by CSR / Sustainability professionals I took over the family business next to my own business and Anne, my wife, recently started her new job as a Senior Manager at Accenture in the Sustainability Services team here in Düsseldorf, Germany.

Over the past weeks I had several interesting and in a way eye-opening conversations with CSR / Sustainability friends about the new role running the family business. And with eye-opening I mean, that these conversations basically went this way.

  • Person 1: So what do you do now?
  • Me: Oh, next to my own CSR / Sustainability business I run a business called PMM Services together with the rest of the family. This business is very different to what I did over the past years but in the end it is business and a vehicle to earn money to feed the complete family. I am also passionate about this topic as I helped found the company around 12 years ago and feel strongly about the necessity of this service we provide.
  • Person 1: (after taking a minute to look at the site): Hmm. I am not so sure about this business to be perfectly honest Fabian. I really did not think you would do this kind of thing. Defense you know……..
  • Me: What do you mean?
  • Person 1: Well, being in the defense business and all. I really need to have to think about this Fabian. Hmm…….

The conversations usually then went on to focus on other topics but the tone really changed in most conversations from that point on. I felt that this association with the new business in a way shocked people to say the least .

But what is there to be shocked about? We as PMM Services assist the German Army to properly train their staff so that they can defend German soil and their own as well as allied troops the best way possible. Someone needs to provide this service and we as a business have provided this for 12 years now.

The lesson I learned from this so far is that it is important to stand up for the changes you do in your life. No matter what they are. In my case the changes might be quite drastic but I always thought that CSR / Sustainability people in particular had a high tolerance for different points of view and would not judge as quickly as they did in many conversations.

This is a new challenge for me and my family and just because it is not necessarily CSR / Sustainability related does not mean that I am a bad influence for some people all of the sudden. My point of view has not changed and will not change either. CSR / Sustainability is what I believe in. End of story. And it is your decision whether you would like to further have contact with me or not.

I am not sure whether this is how you will react when you read this but I would be much interested in your point of view on this topic.

 

Picture Credit: http://www.flickr.com/photos/codepinkalert/2426602356

Elements of Trust for the Sustainability and CSR professional on the Web

I am currently reading Chris Brogans and Julien Smiths Trust Agents book. And one of the key themes of the book is the trust agent concept. A quote from the book reads: “Trust agents aren’t necessarily marketers or sales people; they are the digitally savvy people who use the Web to humanize businesses using transparency, honesty, and genuine relationships.”

trust Elements of Trust for the Sustainability and CSR professional on the WebReading this prompted me to take a critical look at my own industry, the Sustainability and Corporate Social Responsibility (CSR) industry, and what people we trust in this industry.

Do we truly trust people like John Elkington, Jonathan Porritt, George Monbiot, or Al Gore? Only to name a few.

I am not so sure. We like them and agree with most of what they do and stand for. But do we trust them? Doesn’t trust really mean a lot more then just agreeing with someones views?

These are big questions and they are tough to answer but I believe there are certain key elements we are looking for when we decide to trust someone or not. Especially in the context of the web and the fact that you can not meet the person face to face right away.

Today I am looking for the elements of an online presence you should look out for when someone claims to be part of the CSR and Sustainability sector.

Elements of Trust for Sustainability and CSR professionals on the Web

  • Does he/she have a blog or a website where I can take a look at what they do? Company websites are okay but the really interesting content and context is usually on the blogs. We seem to trust blogs more then company websites.
  • Is this person using social media tools such as Twitter, Facebook, LinkedIn, etc to reach out to more people? If not then how is he/she communicating their messages online? A Twitter and LinkedIn profile is a must nowadays.
  • What is the first impression of the content he/she is providing on their website/blog? Is the blog being used for self promotion only or is this real content with a proper message that adds something to the discussion of the particular topic?
  • How long has he/she been working in the sector? Is he/she just out of university (not bad- but not so much business experience of course) or is he/she a seasoned professional that is now discovering the web and is willing to engage us online now?
  • What is their general business experience other then in the Sustainability/CSR sector? The Sustainability and CSR business sector is not so vastly different to normal business sectors so general business experience is a very important aspect of trusting someone.

These are just a few, but in my opinion most important points to look for in new people coming into the Sustainability and CSR field.

Have I missed anything? What do you think could be added to this list?

Picture Credit: purplejavatroll