While I am getting back in to the swing of things after my holidays I felt I needed to keep my first blog post short and direct.
Take a look at this cartoon:
I would be interested to hear what your view on the message of this cartoon is.
My view on this cartoon:
Obviously this is an exaggeration of the problem we face in convincing the senior leaders within business to sign on to Sustainability / CSR best practice. But I feel that we also need to be as direct as possible with these senior leaders to show them that Sustainability / CSR best practice is proving to also contribute to the bottom line of businesses. This is the language they will understand for sure. Some leaders also understand the ‘schmoozing’ Sustainability / CSR talk but definitely not the majority.
This cartoon also reminds me a little bit of some parts of the #csrdebate several weeks ago. One the one side argues as the Sustainability advocate and on the other as the sceptic.
But back to my original question: What is your view on the message of this cartoon?
A big thank you to polyp to let me use this cartoon.