Fabian Pattberg

Tag Archives - campaign

Has the recent 10:10 campaign video gone to far?

October 1, 201011:14 am

18 Comments

I am not whether anyone has seen this campaign video by “The 1010 Campaign“. It was launched yesterday as far as I can see.

If not take a look (warning – very disturbing – and this is no joke!)

My view on this campaign video:

I was stunned to see this kind of graphic video. For me this is way over the top. Yes it is different and yes it brings a clear point across. But I am not sure that is the correct point. We need constructive campaigns and not yet another shocker campaign video such as the Greenpeace KitKat video or now this one here. These kind of over the top campaigns actually harms and undermines our cause to raise awareness of the threat of climate change in my view instead of helping it.

What do you think about this campaign video? Please either comment the post or vote in the poll below:

UPDATE:
 The video has been taken down. It seems that the negative response was to strong for them!
Has the recent 10:10 campaign video gone to far?

Update II: This is a link to a reuploaded video if you still care to watch it: http://www.youtube.com/watch?v=xx4yr0FFhMQ

What the Greenpeace Nestle KitKat campaign is missing

March 19, 201012:37 pm

18 Comments

This week has been a very interesting week for campaigners. Many of you might have heard that Greenpeace has hit hard on Nestle and its KitKat product with allegations that Nestlé SA buys palm oil from companies destroying the Indonesian rain forests in order to plant oil palms. The video it self is very graphic but brings the point across like not many videos I have seen.

Here is the video (but if you can’t see blood do not watch this):

Have a break? from Greenpeace UK on Vimeo.

My opinion and criticism
I like the fact that Greenpeace is trying to make the world a better place and is going against the horrible palm oil practices. But there are limits how far to go. And I believe that this campaign video is going just a little bit to far and is missing a key ingredient.

I am not talking about the fact that you are seeing blood or anything similar but I am skeptical about the actual information aspect of all of this. This video in my opinion can be compared to the doom and gloom climate change ads and videos that we all hate. They are graphic but they do not really serve the purpose of being informative and promoting the most effective action by everyone to change our ways.

The same in my opinion is true for this Greenpeace camkitkat What the Greenpeace Nestle KitKat campaign is missing paign video. Instead of being overly graphic and shocking they should have included more context and information on which we could all act on. And not just stop buying KitKat and boycotting Nestle. We as stakeholders need to understand the overall circumstances in order to be able to make a sound judgment in my opinion. We need to know the reason why palm oil is so popular, what the situation in the producing countries is, what the Nestle point of view for not keeping control of its supply chain is, etc. This is what Greenpeace should have focused on.

So my message to Greenpeace is: Consumer activism is good but for the sake of transparency, progress and corporate accountability please also provide more information on how to solve this dilemma from a company perspective. This campaign is just like the campaigns of the past. It is time to evolve in my opinion, time to make these campaigns more effective for us as stakeholders and the involved companies.

Picture Credit: psd

Help us to tackle poverty and climate change: Support the Robin Hood Tax

February 10, 201012:50 pm

5 Comments

I am not really the big campaigner and I am highly critical of many campaigns that are supposed to help the poor and that aim to help to fight climate change but today a campaign was launched that I am strongly supporting and that I wanted you to know about. This campaign is intended to introduce a so called ‘Robin Hood Tax’.

robinhood Help us to tackle poverty and climate change: Support the Robin Hood Tax

This is how the idea is being described on the campaign website:
‘The Robin Hood Tax is a tiny tax on bankers that would raise billions to tackle poverty and climate change, at home and abroad. By taking an average of 0.05% from speculative banking transactions, hundreds of billions of pounds would be raised every year. That’s easily enough to stop cuts in crucial public services in the UK, and to help fight global poverty and climate change.’

This video comes with the launch today. It makes it very clear what the logic behind the tax is.

Here are some recent articles about the launch:
http://www.nytimes.com/reuters/2010/02/10/business/business-uk-britain-banktax.html
http://news.bbc.co.uk/1/hi/business/8506718.stm
http://www.guardian.co.uk/business/2010/feb/10/robin-hood-tax-pressing-problems
http://www.mirror.co.uk/news/top-stories/2010/02/10/celebs-charities-and-unions-call-for-robin-hood-tax-on-banks-to-help-the-poor-115875-22031754/
http://www.businessweek.com/news/2010-02-09/-robin-hood-tax-on-banks-would-aid-poor-u-k-non-profits-say.html

So please sign up to help us promote this possible tax to help the poor and fight climate change. Remember every good thing you do, no matter how small, will make our world a better place. None of us can change the world on our own but we can definitely change the world together.