FabianPattberg.com

Video: A best practice example of CSR and Cause Marketing Integration

June 28th, 2010 - 11:31 am

The video interview below I believe represents a very interesting best practice example of how Corporate Social Responsibility (CSR) and Cause Marketing can be successfully linked in order to improve products, increase sales, build reputation and do good for the cause that is being supported. In this case, the quality of dog food and the support of dog shelters across North America.

Here Chris Jarvis of 3blMedia interviews  John J. Anton, Marketing Director at Mars Petcare about their integration of CSR and Cause Marketing.

Related posts:

  1. The 3bl TV CSR Web Video Channel – A new challenge for me
  2. Video: What you need to find a job in CSR / Sustainability field
  3. Join me at the Engage CSR 2010 virtual conference next week
  4. Video: Serious Sustainability – Food and Sustainability
  • http://www.adidasshoesoutlet.com/ adidas shoes

    Hhe article's content rich variety which make us move for our mood after reading this article. surprise, here you will find what you want! Recently, I found some wedsites which commodity is colorful of fashion. Such as that worth you to see. Believe me these websites wont let you down. ed hardy clothing

blog comments powered by Disqus