The video interview below I believe represents a very interesting best practice example of how Corporate Social Responsibility (CSR) and Cause Marketing can be successfully linked in order to improve products, increase sales, build reputation and do good for the cause that is being supported. In this case, the quality of dog food and the support of dog shelters across North America.
Here Chris Jarvis of 3blMedia interviews John J. Anton, Marketing Director at Mars Petcare about their integration of CSR and Cause Marketing.