Fabian Pattberg



Help me determine the future purpose of CorporateSocialResponsibility.org

Last week was a great week for two main reasons: 1) It was our 8th wedding anniversary week. Anne and I had a lovely dinner and a great time. 2) I was finally able to purchase the domain CorporateSocialResponsibility.org for a very fair price.

I would like to develop this great domain name into a website that helps promote Corporate Social Responsibility (CSR). The purpose of this post is to ask you the readers what the main theme of this developed website in your opinion should be.

This is the poll I have started in order to enable you to have your input on the decision what the website will be about.

I will do another post with the results and further information on the next steps of creating this website once the poll is closed. So please vote.

Video: A best practice example of CSR and Cause Marketing Integration

The video interview below I believe represents a very interesting best practice example of how Corporate Social Responsibility (CSR) and Cause Marketing can be successfully linked in order to improve products, increase sales, build reputation and do good for the cause that is being supported. In this case, the quality of dog food and the support of dog shelters across North America.

Here Chris Jarvis of 3blMedia interviews  John J. Anton, Marketing Director at Mars Petcare about their integration of CSR and Cause Marketing.

Are we really at the Sustainability / CSR tipping point Mr Ban Ki-moon?

I have been watching parts of the first day of the UN Global Compact Leadership Summit via the webcast yesterday.

The key message from the speakers and sessions (especially UN Secretary-General Ban Ki-moon) I was able to follow was, that we are now at a tipping point of the Sustainability / CSR practice across the globe. We just need renewed commitment by all parties involved to make this world a better place with regards to Sustainability / CSR and responsible business practice.

balance Are we really at the Sustainability / CSR tipping point Mr Ban Ki moon?  But are we really? Or are we just fooling ourselves to make us feel better?

I am an optimist and promoter of Sustainability / CSR by heart but we need to see the current global political reality here. I agree that we are at crucial phase of the Sustainability / CSR field but are we actually at a tipping point towards a more responsible business practice? Or are we actually making steps back at the moment with the BP oil spill crisis, failure of the Copenhagen Climate Change Summit, etc?

Here is why I think we are actually making one step forward and three steps back at the moment: We are being told by our political leaders that we need to consider the current situation of our economies first of all. Governments are not really looking to invest in supporting a more responsible business practice and a more sustainable energy future with the financial austerity measures nearly every economy is now looking to implement. It is now about keeping the global economic growth going as they will tell us (an argument which I do not agree with, but this is a topic for a different post).

I bet that this will also be the main message of the upcoming G8 and following G20 summits in Canada. It will be about financial austerity and not the promotion of a more responsible business practice and investment in a more sustainable energy future.

Taking this all into account, is it then really fair to say that we at a tipping point towards a more sustainable future and responsible business practice?

I am not so sure. I certainly hope we are but looking at the current global political developments I doubt that Sustainability / CSR is at the top of the agenda of global leaders.

This is what I think. But what do you think?

Picture Credit as per creative commons: http://www.flickr.com/photos/toddography/12034661/

Join me at the Engage CSR 2010 virtual conference next week

Next Wednesday I will be moderating a very interesting panel on the topic of Social Media and CSR at the PR Newswire’s first Virtual Conference and Expo.

The panel will specifically discuss the role of content in this busy and noisy world of Sustainability/CSR. Sustainability/CSR content nowadays is available at a click of a button but how do you actually find the most interesting content? Our aim with the panel is to provide as much practical advice and tips and tricks for you and your organization on how to find, analyze and use the right content in a way that fits your needs.

We will have examples from Suzanne Fallander representing Intel, Chris Jarvis from 3blMedia and Julie Urlaub from Taiga Company.

prnewswire Join me at the Engage CSR 2010 virtual conference next week

Here are the details for the panel:
Panel 2 – Social Media and CSR, 1:30-2:15 ET
Topic: Social Media and CSR – Exploring the use of content to accelerate business as a change agent for progress. What roles do each play in content delivery, and what places do they have in advancing business as a change agent?

Participants:

  • Julie Urlaub, The Taiga Company
  • Suzanne Fallender – Intel
  • Chris Jarvis – 3BLMedia
  • Moderator – Fabian Pattberg – SustainabilityForum.com

The Twitter hashtag for this virtual conference  will be: #CSRExpo

I really hope you will be able to join us. Registration is free. So what more can you ask for. icon smile Join me at the Engage CSR 2010 virtual conference next week

See you there!

Foursquare, Gowalla and Check.in: My choice of location-based social networking services

Every now and then I also writing about the latest social media sites and applications I like. Today’s post is another social media post in this category. A post about one of the newest trends in the smart phone world: Location-based social networking services.

If you have an iPhone or a smart phone that runs the Android software you are able to use the applications that enable you to check in and share information about these places you are visiting with your friends and wider social network.

This sharing of interesting places and events with my social network via these location-based social networking services is quickly becoming one of my favorite applications on my iPhone.

These are the applications I am using at the moment:

Foursquare
Foursquare is a location-based social networking website, software for mobile devices, and also a game. Users “check-in” at venues using a mobile website, foursquare logo Foursquare, Gowalla and Check.in: My choice of location based social networking servicestext messaging or a device-specific application. They are then awarded points and sometimes “badges.” More about Foursquare: http://en.wikipedia.org/wiki/Foursquare_(service)

Gowalla
Gowalla is another location-based social networking website. Users ‘check-in’ at Spots in their local vicinity, either through a dedicated mobile application or through the mobile website. As a reward users will sometimes receive items from check-ins. Items gowalla logo Foursquare, Gowalla and Check.in: My choice of location based social networking serviceshave developed to become a promotional tool for the game’s partners e.g. Incase. As of March 2010 there were approximately 150,000 active users. More about Gowalla: http://en.wikipedia.org/wiki/Gowalla

At the moment I am using both services because I really like the diversity of the two services. They are both currently really different from each other. It always seems to me that Foursquare has been programmed by mathematicians and Gowalla by graphic designers. But that is just my impression.

If you are interested in using either of these services my advice would be to sign up for both. Nwo you are asking: Two services? Why not stick to one and do twice the work? My answer would be: Why not? The future of these two services is not certain as this market is only just starting to emerge and I also found that my friends and my social network is split between these two services. They are free so why only go with one?

It is your choice of course but here is a the solution for you to not do check-ins twice when you want to share the same location with your friends on Foursquare and Gowalla.

checkin Foursquare, Gowalla and Check.in: My choice of location based social networking servicesCheck.In

Use the new service called check.in. This is how Techcrunch, one of the largest tech blogs describe it:
‘Check.in is an application that lets you check-in with multiple services at the same time. Or, as they put it, it’s “on check-in to rule them all.’ I have used check.in for several weeks now and can not recommend it highly enough.

This service makes location-based social networking so easy and convenient. So if you into these location-based social networking applications, then you need to get check.in. It will make your life a lot easier.

BP – a disaster for the Sustainability / CSR sector in general?

Everything in the CSR / Sustainability world at the moment seems to evolve around BP and its action/inactions to fix the oil spill disaster in the Gulf of Mexico. I am not doing any BP bashing here today. I am only using the current BP oil spill disaster in todays post as an example that CSR needs to evolve beyond its environmental aspects and the attention for detail by its practitioners.

This is my main argument in this post: Best practice such as the latest trend of integrated report, use of social media, etc. are steps in the right direction in my opinion but we need to increase the speed of the adoption of a more responsible business practice across the board within business in your local area and region.

The BP example has shown that big business will not act responsibly if it can get away with it. We therefore need to start at the local level to convince businesses to demand a more responsible business practice from all their businesses they are involved with. Customers and suppliers. Sustainability / CSR starts at the micro level and with clear guidance and support from a governmental level as I argued in my previous post.

This might sound very general and broad but it seems to me that we as Sustainability / CSR professionals are being caught up in the nitty gritty details of working with CSR / Sustainability far to easily and are somehow loosing the view of the big picture and the main purpose of this practice: To champion Sustainability / CSR and to help organizations in the transition to adopt a more responsible business practice.

This is the short video I recently did in partnership with 3blmedia on exactly this topic. Please let me know what you think about my argumentation and whether you agree or disagree.

The CSR Minister post disappears – On the devaluation of the UK leadership in responsible business practice

A CSR minister has been part of the UK government for 10 years now right after Tony Blair’s government created the first minister responsible to promote CSR and responsible business practices in the UK. Since then there have been 7 CSR ministers doing this job.

uk government The CSR Minister post disappears   On the devaluation of the UK leadership in responsible business practice This was always something very interesting to talk about when you are at events or conferences and it was a clear sign of the willingsness of the UK government to show leadership in this area. It always made me proud to be living in the UK for some reason.

But now the new UK coalition government has so far not appointed a new CSR minister. And I believe they will not do so in the foreseeable future.

Yes, I admit the results/impacts of a CSR minister have been a mix of of successes and failures over the years. But this position nevertheless showed the rest of the world that the UK championed responsible business practice from a governmental level. And this is unfortunately still something which not many other countries are doing.

The big questions for then are: Are they correct in doing so? Do we not need a CSR minister anymore? Here is what I think:

The role of a CSR minister is important but for it to be more relevant then it is at the moment. its responsibilities and governmental influence would also need to change. The role would need to be empowered to be a clear and distinctive voice for a change towards responsible business practice in the UK.

The purpose of the function also needs to evolve in a way to include responsibilities for the range of CSR topics companies need to deal with when they are expressing their willingness to be more responsible corporate citizen.

The person being the CSR minister would ideally be someone that has an equal amount of business and political experience. This would be crucial for this job, to be able to both perspectives, the business and political perspective. This obviously is only wishful thinking from my side and it seems that this post of a CSR Minister will never be reinstated in any case. All current developments are pointing towards this negative development.

As a consequence, is the current UK government (and the previous government has started to do that) reallocating the responsibilities of the CSR minister to a range of other ministries (one step forward three steps back!).

And this is a real shame as this clearly devalues the decisions/work already taken by the previous CSR ministers and the purpose of a person responsible to promote responsible business practice.

I believe that there is a dire need for more responsible business practice leadership in the current UK government. You might argue that this is the role of organizations such as the BITC, but having the BITC is simply not enough (But this is a topic for a complete separate post in my opinion).

The bottom line is that we need someone more senior in the UK government that knows what CSR is, champions responsible business practice and has the links to the businesses. Otherwise will the promotion of responsible business practice not be seen as important enough by the UK business sector.

I wonder what the future of CSR in the UK will bring if we continue to make 1 step forward and 3 steps back for much longer?

Stay Positive – Three videos that will make your day

It is Friday and I am really looking forward to a nice relaxing weekend with my family. The past few weeks/months have been pretty hectic, disruptive and different to say the least. The overall mood with people also does not seem to be the best at the moment. The global economy still seems to stall and mostly everyone you speak to is moaning about how hard the current times are.

I know that life can be hard sometimes but life is also too short. So why waste a single minute of it by moaning?

Todays post therefore features three videos which are meant to be motivational, inspiring and encouraging. These are three of my all time favorites. I hope they will mean as much to you as they do for me once you watched them!

Video 1: Where the Hell is Matt? – A gentle reminder what it means to be human, how great our world is and how important it is to have FUN!

Where the Hell is Matt? (2008) from Matthew Harding on Vimeo.

Video 2: The Robin Hood Tax campaign – A campaign to that forces us to think different. To make changes that are minimal in some areas but seem to be so hard to comprehend.

The Robin Hood Tax – A Good Idea (HD) from Robin Hood on Vimeo.

Video 3: Iceland, Eyjafjallajökull – May 1st and 2nd, 2010 – Just amazing pictures of the power of nature

Iceland, Eyjafjallajökull – May 1st and 2nd, 2010 from Sean Stiegemeier on Vimeo.

Have a good weekend everyone and remember to stay positive. Always, no matter what life throws at you!

Help me to help children in Uganda using social media

I am very passionate about what I do. I guess you will know that by now. That is why I have decided to do a long term experiment to see how much support/money I can raise using social media.

There are some interesting websites to do this through but I decided to start using SocialVibe now to raise money. SocialVibe is a social media utility connecting people with brands, empowering them to engage with sponsors and share branded content with their social graph to benefit a cause of their choice.

I was a little doubtful at the beginning but really warmed to the idea of using and reviewing the branded content to actually get something positive out of it.

For me this is another way I can try to give back to causes I am fully supporting. Sustainability and CSR in a personal way really.

 Help me to help children in Uganda using social media  My Cause
The cause I will be supporting is to raise as money ‘Invisible Children’ (IC) for the education of children in Uganda. IC’s goal is to end a 20 year war that has been raging in Northern Uganda, and the kidnapping of children who are then used as child soldiers. In light of the current situation nearing peace, Invisible Children is addressing the need for access to education and economic development.

Everyone can participate to raise money which will pay for hours of education of these Ugandan children.

Please join me on SocialVibe to team up and make a difference for these children. The more join in the better. No costs or commitments involved. Just good will and some of your minutes every now and then for a good cause.

My cause URL:
http://www.socialvibe.com/fabian

Integrated Reporting: Three points to consider

Last week was a washout for me. I was either on the road travelling or sick in bed. This obviously wasn’t a good time to write a post on the reflection of integrated reporting discussion that went on at the GRI conference back at the end of May in Amsterdam. This week I am a lot better and did set some time aside for this post.

Current situation with integrated reporting
merge Integrated Reporting: Three points to consider Integrated reporting is a very hot topic at the moment. Why? The GRI and some other organizations (here is the link to my post about this) have decided to put their full weight behind the adoption of integrated reporting (Integrated reporting = Consolidating financial and non financial reporting) in the foreseeable future. This is a very significant step for these global standard organizations to get behind integrated reporting as one single supporter.

About Integrated Reporting

  • More information about integrated reporting can be found here on the wikipedia page.
  • If you are interested in reading the GRI announcement in more details please follow this link.

Three points to consider within the current discussion about integrated reporting

  • Having witnessed the promotion of the new integrated reporting push at the GRI conference I must say I am surprised. Surprised to see such a big push for this now. Why are looking at a promotion of this now? Have these large supporters given up on supporting the current bet practice in reporting?
  • Another point is that the whole concept of integrated reporting heavily relies on the experience of the corporate reporter and the reporting organization. In my opinion is it absolutely vital for the current integrated reporting discussion to focus on bringing the know how and experience from current Sustainability reporting over to the integrated reporting teams. So far I have not heard anyone making this so crucial point.
  • The scope of integrated reporting is not defined at the moment. We need to put more effort in developing this scope in order to have a clear guidance what and how to report financial and non-financial reporting in a way that is accessible and easy to read.

These are just three of the points I wanted to raise in this post. What do you about these points and whole concept of integrated reporting?

A little side note to end this post.
I have just registered the four domain names listed below to make sure they are not being snapped up by speculators as already happened with the integratedreporting.com domain name unfortunately.

The domain names I have registered today for further use:
IntegratedReporting.info
Integrated-Reporting.com
IntegratedReport.com
Integrated-Report.com

If you are interested in any of these domains and would like to develop a website with useful information about integrated reporting please feel free to get in touch. I am more then happy to help you in order to promote best practice in this field. My other domains can be found here. If you want to have a more extensive browse of my current portfolio. All of these domain are available for sale or rent or co-development.

Picture Credit: thetruthabout