Comments on: Takeover of Cadbury by Kraft: The sector loses one of its leaders http://www.fabianpattberg.com/2010/01/takeover-of-cadbury-by-kraft-the-sector-loses-one-of-its-leaders/ A blog on Sustainability, Corporate Social Responsibility (CSR) and Social Media. Tue, 07 Sep 2010 14:56:20 +0000 hourly 1 http://wordpress.org/?v=3.0.1 By: FabianPattberg http://www.fabianpattberg.com/2010/01/takeover-of-cadbury-by-kraft-the-sector-loses-one-of-its-leaders/comment-page-1/#comment-1876 FabianPattberg Wed, 20 Jan 2010 15:15:47 +0000 http://www.fabianpattberg.com/?p=1803#comment-1876 Thank you everyone for the comments on this post so far.<br>@Christian: Good point. I will try to keep it shorter next time. Promised! ;-)<br>@Jimmy: Good point on the hedge funds ownership level and the listed company argument. I totally agree. Thank you everyone for the comments on this post so far.
@Christian: Good point. I will try to keep it shorter next time. Promised! ;-)
@Jimmy: Good point on the hedge funds ownership level and the listed company argument. I totally agree.

]]> By: christianconrad http://www.fabianpattberg.com/2010/01/takeover-of-cadbury-by-kraft-the-sector-loses-one-of-its-leaders/comment-page-1/#comment-1877 christianconrad Wed, 20 Jan 2010 14:18:11 +0000 http://www.fabianpattberg.com/?p=1803#comment-1877 Hi Fabian,<br>I really like the Video format and I think you did a great job. Just one little tip - maybe try to make it even shorter and concise, 1 minute/1.30 max is an ideal length, I think and you definitely can get one message across in that time. But I am looking forward to more!<br>best<br>Christian Hi Fabian,
I really like the Video format and I think you did a great job. Just one little tip – maybe try to make it even shorter and concise, 1 minute/1.30 max is an ideal length, I think and you definitely can get one message across in that time. But I am looking forward to more!
best
Christian

]]> By: FabianPattberg http://www.fabianpattberg.com/2010/01/takeover-of-cadbury-by-kraft-the-sector-loses-one-of-its-leaders/comment-page-1/#comment-1582 FabianPattberg Wed, 20 Jan 2010 14:15:47 +0000 http://www.fabianpattberg.com/?p=1803#comment-1582 Thank you everyone for the comments on this post so far.<br><br>@Christian: Good point. I will try to keep it shorter next time. Promised! ;-)<br><br>@Jimmy: Good point on the hedge funds ownership level and the listed company argument. I totally agree. Thank you everyone for the comments on this post so far.

@Christian: Good point. I will try to keep it shorter next time. Promised! ;-)

@Jimmy: Good point on the hedge funds ownership level and the listed company argument. I totally agree.

]]> By: christianconrad http://www.fabianpattberg.com/2010/01/takeover-of-cadbury-by-kraft-the-sector-loses-one-of-its-leaders/comment-page-1/#comment-1581 christianconrad Wed, 20 Jan 2010 13:18:11 +0000 http://www.fabianpattberg.com/?p=1803#comment-1581 Hi Fabian,<br>I really like the Video format and I think you did a great job. Just one little tip - maybe try to make it even shorter and concise, 1 minute/1.30 max is an ideal length, I think and you definitely can get one message across in that time. But I am looking forward to more!<br>best<br>Christian Hi Fabian,
I really like the Video format and I think you did a great job. Just one little tip – maybe try to make it even shorter and concise, 1 minute/1.30 max is an ideal length, I think and you definitely can get one message across in that time. But I am looking forward to more!
best
Christian

]]> By: jimmy greer http://www.fabianpattberg.com/2010/01/takeover-of-cadbury-by-kraft-the-sector-loses-one-of-its-leaders/comment-page-1/#comment-1578 jimmy greer Tue, 19 Jan 2010 17:29:31 +0000 http://www.fabianpattberg.com/?p=1803#comment-1578 Hi Fabian - great point on being a stakeholder. They certainly have been ground breaking in terms of reporting as well. <br>I think another massive point is about publicly owned companies and their actual ownership. In Cadbury's case hedge funds piled in when Kraft sale came into view (25% of shares by time of sale in hedge funds hands <a href="http://bit.ly/74tITY" rel="nofollow">http://bit.ly/74tITY</a>). Whether this is good or bad doesnt really concern me -the issue seems to me to be about multinationals and their ilk being honest about their brands and identity, not playing up the heritage / ethical line when they are never in a position to resist takeovers etc due to the nature of them being listed companies.<br><br>Jimmy <br>@jimmygreer Hi Fabian – great point on being a stakeholder. They certainly have been ground breaking in terms of reporting as well.
I think another massive point is about publicly owned companies and their actual ownership. In Cadbury's case hedge funds piled in when Kraft sale came into view (25% of shares by time of sale in hedge funds hands http://bit.ly/74tITY). Whether this is good or bad doesnt really concern me -the issue seems to me to be about multinationals and their ilk being honest about their brands and identity, not playing up the heritage / ethical line when they are never in a position to resist takeovers etc due to the nature of them being listed companies.

Jimmy
@jimmygreer

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