Comments on: Sustainability Business: A different Business Sector? http://www.fabianpattberg.com/2009/11/sustainability-business-a-different-business-sector/?utm_source=rss&utm_medium=rss&utm_campaign=sustainability-business-a-different-business-sector A blog on Sustainability, Corporate Social Responsibility (CSR) and Social Media. Tue, 07 Feb 2012 14:09:18 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Rob Peddle http://www.fabianpattberg.com/2009/11/sustainability-business-a-different-business-sector/comment-page-1/#comment-1903 Rob Peddle Tue, 24 Nov 2009 14:03:05 +0000 http://www.fabianpattberg.com/?p=1495#comment-1903 Good to read your comment on Sustainability professionals - very interesting thoughts.<br><br>In the past sustainability has been linked closely to environmental issues, meaning it could more easily be ignored by too many business leaders. The move of the definition to business sustainability is much more useful. By definition, this means that anyone truly working in this sector needs to have a business-wide understanding across economic, social and environmental streams.<br><br>The move to this definition makes the required sustainability professional a broad business manager, able to see how these three areas are balanced within an organisation. They need access to tools that allow them to be managed alongside eachother and tools that allow the risks of them not being effectively delivered fully identified. They also need to understand behavioural issues and change techniques that address these as much as changes to process, equipment and other tyes of 'hard' change. These tools are now available and should be part of the core skills of those in this business activity.<br><br>The sustainability professional of the future (required now!) needs to be a true business professional, otherwise they will be marginalised by those who have responsibility for business performance. Good to read your comment on Sustainability professionals – very interesting thoughts.

In the past sustainability has been linked closely to environmental issues, meaning it could more easily be ignored by too many business leaders. The move of the definition to business sustainability is much more useful. By definition, this means that anyone truly working in this sector needs to have a business-wide understanding across economic, social and environmental streams.

The move to this definition makes the required sustainability professional a broad business manager, able to see how these three areas are balanced within an organisation. They need access to tools that allow them to be managed alongside eachother and tools that allow the risks of them not being effectively delivered fully identified. They also need to understand behavioural issues and change techniques that address these as much as changes to process, equipment and other tyes of 'hard' change. These tools are now available and should be part of the core skills of those in this business activity.

The sustainability professional of the future (required now!) needs to be a true business professional, otherwise they will be marginalised by those who have responsibility for business performance.

]]> By: Rob Peddle http://www.fabianpattberg.com/2009/11/sustainability-business-a-different-business-sector/comment-page-1/#comment-1535 Rob Peddle Tue, 24 Nov 2009 13:03:05 +0000 http://www.fabianpattberg.com/?p=1495#comment-1535 Good to read your comment on Sustainability professionals - very interesting thoughts.<br><br>In the past sustainability has been linked closely to environmental issues, meaning it could more easily be ignored by too many business leaders. The move of the definition to business sustainability is much more useful. By definition, this means that anyone truly working in this sector needs to have a business-wide understanding across economic, social and environmental streams.<br><br>The move to this definition makes the required sustainability professional a broad business manager, able to see how these three areas are balanced within an organisation. They need access to tools that allow them to be managed alongside eachother and tools that allow the risks of them not being effectively delivered fully identified. They also need to understand behavioural issues and change techniques that address these as much as changes to process, equipment and other tyes of 'hard' change. These tools are now available and should be part of the core skills of those in this business activity.<br><br>The sustainability professional of the future (required now!) needs to be a true business professional, otherwise they will be marginalised by those who have responsibility for business performance. Good to read your comment on Sustainability professionals – very interesting thoughts.

In the past sustainability has been linked closely to environmental issues, meaning it could more easily be ignored by too many business leaders. The move of the definition to business sustainability is much more useful. By definition, this means that anyone truly working in this sector needs to have a business-wide understanding across economic, social and environmental streams.

The move to this definition makes the required sustainability professional a broad business manager, able to see how these three areas are balanced within an organisation. They need access to tools that allow them to be managed alongside eachother and tools that allow the risks of them not being effectively delivered fully identified. They also need to understand behavioural issues and change techniques that address these as much as changes to process, equipment and other tyes of 'hard' change. These tools are now available and should be part of the core skills of those in this business activity.

The sustainability professional of the future (required now!) needs to be a true business professional, otherwise they will be marginalised by those who have responsibility for business performance.

]]> By: Rob Peddle http://www.fabianpattberg.com/2009/11/sustainability-business-a-different-business-sector/comment-page-1/#comment-1304 Rob Peddle Tue, 24 Nov 2009 07:03:05 +0000 http://www.fabianpattberg.com/?p=1495#comment-1304 Good to read your comment on Sustainability professionals - very interesting thoughts.<br><br>In the past sustainability has been linked closely to environmental issues, meaning it could more easily be ignored by too many business leaders. The move of the definition to business sustainability is much more useful. By definition, this means that anyone truly working in this sector needs to have a business-wide understanding across economic, social and environmental streams.<br><br>The move to this definition makes the required sustainability professional a broad business manager, able to see how these three areas are balanced within an organisation. They need access to tools that allow them to be managed alongside eachother and tools that allow the risks of them not being effectively delivered fully identified. They also need to understand behavioural issues and change techniques that address these as much as changes to process, equipment and other tyes of 'hard' change. These tools are now available and should be part of the core skills of those in this business activity.<br><br>The sustainability professional of the future (required now!) needs to be a true business professional, otherwise they will be marginalised by those who have responsibility for business performance. Good to read your comment on Sustainability professionals – very interesting thoughts.

In the past sustainability has been linked closely to environmental issues, meaning it could more easily be ignored by too many business leaders. The move of the definition to business sustainability is much more useful. By definition, this means that anyone truly working in this sector needs to have a business-wide understanding across economic, social and environmental streams.

The move to this definition makes the required sustainability professional a broad business manager, able to see how these three areas are balanced within an organisation. They need access to tools that allow them to be managed alongside eachother and tools that allow the risks of them not being effectively delivered fully identified. They also need to understand behavioural issues and change techniques that address these as much as changes to process, equipment and other tyes of 'hard' change. These tools are now available and should be part of the core skills of those in this business activity.

The sustainability professional of the future (required now!) needs to be a true business professional, otherwise they will be marginalised by those who have responsibility for business performance.

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