This post is intended to provide you with some background on how I work in my business. In my business I am focusing on three communication places to build my business network, stay in touch with friends and to gather and share information. This is what I call my Sustainability Communication Triangle.
My Sustainability Communication Triangle

Twitter
My Twitter user account (twitter.com/FabianPattberg) is important to me because it is a very simple but effective tool to share and gather interesting information on sustainability topics. It will also enable you or your organization to connect to a large audience of likeminded people from across the globe interested in sustainability topics. This is the key tool for information for me at the moment.
FabianPattberg.com
This is my blog (Where you are currently reading this post). I use this blog to share my thoughts, expertise and some interesting news and information on Sustainability topics. It is important to me that my posts are helpful and interesting to read. Another purpose of the website is to provide interesting resources on Sustainability / CSR topics and for everyone to have a first impression of who I am, what I am doing and how I work.
SustainabilityForum.com
The SustainabilityForum.com is the place where the current 3500+ members are sharing information on a wide range of sustainability topics. We have a place for discussion, Sustainability news, blogs and the events. I am personally using this website to build a global community and information resource for Sustainability professionals and all people interested in Sustainability. This is the website I started out with and I will continue to expand the range of information presented on the website.
All three Websites Serve a Clear Purpose
It is also important to state that all three places are equally important to me. All serve a specific and clear purpose that in the end reinforce each other so that I can be sure to know what is happening in the Sustainability world and that I am providing the relevant and important information for all that are interested in Sustainability.
Getting to your sustainability business triangle
So how do you get to your business triangle? This is a crucial aspect to your productivity on the net and it very much depends where your individual focus in the sustainability field lies. I am using this triangle approach but you will be focusing on different ways of connecting to people, your business and anyone else really.
For you it might be just one network or as many as ten networks. It all depends on how you are able to be present in these networks to participate and make a contribution.
Just ask yourself this simple question: “What networks are important to me?” The answer should come very natural to you. Then you will know what you need to focus on and where to put your effort into 100%.
So let me know whether you have a „business triangle“ as well or whether this is something new to you? All feedback is as always very welcome.